We strongly believe that training should be evaluated and should have an impact on business strategy rather than just be seen as an attendance course. Our standard programmes include end of course assessments to ensure that the training was evaluated to the first two levels on the Kirkpatrick model of Reaction and Competence and we suggest that these are also incorporated into bespoke customer programmes. We also encourage customers to develop on the job strategies to ensure that the students were given immediate opportunity to practice the new skills to mitigate against “skill fade”.